Canada Beef collaborating with Restaurants Canada in 2019

Canada Beef will elevate Canadian beef’s exposure in 2019 through collaboration with Restaurants Canada on the creation of the very first Canadian beef pavilion. A sizeable space on the show floor where beef producers, packers and other strategic partners can participate together in showcasing their Canadian beef products, programs and services. Participating industry partners that have invested in their own booth within the Canadian beef pavilion will also be able to leverage the activation centre.

Restaurants Canada is a national, not-for-profit association representing Canada’s diverse and dynamic restaurant and foodservice industry. With more than one million employees; 80,000 locations; and 18 million customers a day, the restaurant industry is the number one source of first jobs for young people. We help build neighbourhoods, drive tourism, and fuel Canada’s agri-food production.

Every year Restaurants Canada holds a National Show in Toronto.  The RC 2019 Show is the foodservice and hospitality event, bringing the industry together to shop, taste, learn, connect and grow their business.  The show will take place from February 24th to the 26th 2019.

The activation centre is an interactive space that will not only provide one more area to connect with potential customers, but also an area to work with the skilled staff of the Canadian Beef Centre of Excellence (CBCE) on preparation and sampling of showcased product.

Stay tuned in February!

Want to see Canada Beef in action at a previous RC show, showcasing the best of Canadian beef? Check out the video below:

 

By Tayla Fraser December 21, 2018

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