Allocating your national check-off dollars
Have you ever wondered who decides how the Canadian Beef Check-Off is invested?
The short answer:
The long answer:
The provincial cattle associations in Canada, who are overseen and guided by beef producers, submit their request for how they would like the national check-off collected on cattle from their province invested. They allocate the funds to four functions by percentage:
- Market development and promotion
- Public and stakeholder engagement (PSE; issues management)
- Provincial investments (with national benefit)
The allocations are made to the functions above, not to individual organizations who carry out the functions on behalf of the Agency.
What does my province allocate to each function?
This table is accurate as for the 2018-19 fiscal year ending March 31, 2018 as of November 14, 2018. Click here to see the most up to date allocation tables.
Of the total revenue projected for 2018-19 including both check-off and import levy, approximately 53% will go to marketing, 35% to research, 7% to provincial initiatives and 5% to issues management/public and stakeholder engagement.Older Newer