LOADING

2019 Highlights

"The Agency is producers and industry working together to deliver value for the dollars we invest from the farm gate to the dinner plate."


Past Chair

Heinz Reimer

REVENUE:

Here's where the money came from

$

18,300,229

total check-off collected

$

1,094,435

Collected on beef imports

$

124

Increase in gross

check-off import levy revenue since 2017/18

EXPENSES:

Here's where the money was invested

MARKETING


$

7,927,535

Import Levy: $1,035,016

16

%

Canadian beef exports

16 per cent higher

than 10 year average

$

480

m

new Canadian beef business

through the Centre of

excellence to date

$

600

PER

HEAD

added value from export markets

RESEARCH:

$

5,589,419

15

FEWER

DAYS

to finish cattle vs 2012

$

61m

in savings from declining

feed to grain ratio

AAA and Prime

grades increased

8%

as a percentage of all A grades

between 2013 and 2018

PUBLIC AND

STAKEHOLDER ENGAGEMENT

$

741,055

616

registered beef advocates

3.1 million

copies of the

"Cattle Have Hidden Talents" ad

distributed in Canada

PROVINCIAL

INVESTMENTS

$

2,003,887

$

1.5 million

committed by producers

to Elora research barn

$

10.7 million

in beef sales during

Burger Love campaign since 2011

CHECK-OFF

ADMINISTRATION

$

659,410

40

%

reduction in board

expenses since 2015/16

1,008

unique visitors to

cdnbeefcheckoff.ca

in the first 3 months

"I am confident that Canadian beef producers will be proud of the progress we have made together"


Melinda German

General Manager